This is an important social marketing project that invites people to “Tell what they want to change in their lives”. The objective was to make people’s dreams come true…
This is a social marketing project created with the purpose of thanking each and every Dominican who day-in day-out allow Induveca products to be a part of their homes, making them part of their lives and history.
In order to participate, consumers had to fill a letter with stickers that were given to them upon purchase of any Induveca products in the applicable establishments. In their letters they talked about their dreams and life stories. All letters were read and a multidisciplinary team selected the letters with the most impacting or heart-warming stories. The chosen letters were validated and then they were published in a special TV show.
Induveca’s dream was to fulfill the dream of hundreds of Dominicans, who are an example of work and hope, by making a positive contribution to their lives, adding value to their families and at the same time to the communities of the Dominican Republic.
The response of the Dominican people exceeded all expectations and the memories and experiences shared in each one of these stories have really contributed to our sense of Dominican pride.