Two new ways to take the crunch of chicharrón (pork rinds) to the next level: one ready-to-eat and another for home preparation—both high in protein.
Santo Domingo, Dominican Republic, October 27, 2026 – During a gathering with strategic partners at the Hotel Kimpton Las Mercedes, Induveca—a company within Grupo SID—introduced its new “Don Pedro” pork rind snacks. Don Pedro, a premium brand known for its cooked, cured, and semi-cured meat products, has launched two varieties: Don Pedro Baked Pork Rinds and Don Pedro Popcorn-Style Pork Rinds. With this launch, Don Pedro enters a new category, bringing the essence of chicharrón—a flavor deeply rooted in Dominican culture and central to many local gatherings and celebrations—into the snack market.
Don Pedro Baked Pork Rinds are crispy and ready to enjoy at any time of day. Meanwhile, Don Pedro Popcorn-Style Pork Rinds are designed for microwave preparation at home—an innovation for the Dominican market that turns the preparation process into part of the experience, resulting in that signature crunch. Both snacks are high in protein, gluten-free, low in carbohydrates, and 100% natural.
Lil Esteva, Executive Vice President of Induveca, noted: “At Induveca, we believe that growth stems from our brands’ ability to identify new spaces where they can remain relevant. Don Pedro possesses a legacy and strength built over many years, and today we are leveraging these assets for a new opportunity: entering the snack category. We are doing so from a position of expertise—our mastery of meat products—while responding to new consumption occasions and meeting the needs of consumers who are looking for something different. It is a natural evolution for the brand and, simultaneously, a new platform for Don Pedro’s growth”.
Don Pedro is distinguished by the mastery of its cured meats line, where maturation, drying, and time are essential to developing the unique profile of each product: Pepperoni, with its spiced character; Genoa, featuring a well-balanced maturation; Chorizos, known for their bold personality; Salchichones, a selection steeped in tradition; and Cerveceros—a versatile option perfect for snacking or pairing. With its new line of snacks, the brand reaffirms its commitment to evolving alongside its consumers, building upon its long-standing heritage to begin a new chapter in its history.
Madeline Cruz, Business Manager for Meat Products at Induveca, stated: “By entering the snack category, Don Pedro transcends its traditional offerings, reaching consumers in new contexts with a product that truly resonates with them. This expansion broadens the brand’s reach and allows us to compete in new spaces, offering a combination of convenience, innovation, and attributes that are highly relevant to today’s consumers.”
Oscar Valiente Bonetti, Brand Manager for Don Pedro, added: “Innovating with Don Pedro means evolving from who we already are. We started with chicharrón—a flavor deeply rooted in our culture and associated with enjoyment—and adapted it into new formats for different consumption occasions. The result is two distinct experiences: one ready to enjoy immediately, and another where the preparation itself becomes part of the moment. Essentially, it’s about making the signature crunch of chicharrón the centerpiece of any occasion.”
The event brought together executives from Grupo SID, clients, notable figures, and members of the media. Attendees had the opportunity to explore the Don Pedro cured meats portfolio firsthand and witnessed the official unveiling of the new snacks, showcased through videos for each product and accompanied by a tasting. Don Pedro baked, popcorn-style pork rind snacks are now available at your favorite retail location, expanding the Don Pedro brand’s presence and offering consumers a new way to enjoy the flavor of pork rinds.
