In a meeting with its strategic allies, Induveca, a Grupo SID company, presented with its brand Don Pedro, a premium brand of cooked, cured and semi-cured products, the new Pork Rind Salami, an innovative proposal that will captivate the most demanding palates. This unique combination fuses the delicious taste of salami with the crunchy touch of pork rind, achieving a perfect balance between classic and modern.
This launch sets a trend and elevates the gastronomic experience, fusing tradition and vanguard in a single product. The new Salami con Chicharrón will be available in a 1.5 pound format for the enjoyment of all consumers allowing multiple ways of preparation for every moment of the day.
Lil Esteva, Executive Vice President of Induveca, highlighted: “Every great innovation has a solid foundation, and at Induveca we have built ours with quality, trust and a portfolio of products that have marked generations. Don Pedro is part of that evolution, consolidating itself as a reference in the premium segment. Today we celebrate a new stage with a memorable concept that transforms the taste experience.”
Don Pedro stands out for its excellence in the categories of salamis, hams, chorizos, pepperoni and loin, which go through a careful maturation and drying process to reach their optimum consumption point. With this new product, the brand reaffirms its commitment to evolve without losing its essence, offering a versatile proposal that maintains the “Taste of Years” that has accompanied Dominicans for generations.
Madeline Cruz, Induveca’s Meat Business Manager, said about this creation: “Today’s consumers are looking for new experiences without giving up the flavors they know, love and enjoy. With Salami Pork Rind we have achieved a product that awakens curiosity, surprises from the first bite and adapts to multiple consumption occasions”.
This meeting brought together Grupo SID executives, customers, personalities and media. Attendees were able to learn first-hand about the concept behind Salami Pork Rind Don Pedro, its packaging, visual identity and the new communication campaign that highlights its attributes and the essence of the brand. To close the evening, a gourmet tasting was offered, specially designed to highlight the flavor at its best.
Salami con Chicharrón (Pork Rind) is now available in the country’s main supermarkets, strengthening Don Pedro’s presence and offering consumers a delicious and innovative option.
