As part of its commitment to constant evolution and closeness to the Dominican consumer, Parmalat, a brand marketed by Induveca, a Grupo SID company, presented its renewed product portfolio at the Funhouse Parmalat event, a multi-sensory experience that brought together business partners, media, and influencers to learn about the brand’s new offerings firsthand.
The event began with remarks from Ms. Lil Esteva, Executive Vice President of Induveca, who emphasized: “Parmalat not only evolves, it reinvents itself with purpose. Today we celebrate more than new products: we celebrate a brand with history, vision, and a true commitment to the Dominican consumer. At Induveca, we reaffirm our pride in managing this brand with passion, strategy, and closeness. We innovate with purpose, because we believe in the power of brands that earn a place not only at the table… but also in the heart,” she stated.
In turn, Mr. Philippe Second, General Manager of Lactalis Central America and the Caribbean, recognized the brand’s trajectory in the country and reiterated its commitment to the Dominican market, focusing on innovation, the development of the local industry, and the well-being of families: “As part of the Lactalis Group, a world leader in the dairy sector, we celebrate a brand that, with 28 years in the country, has been synonymous with quality, trust, and nutrition.”
During the presentation, attendees toured various themed stations that reflected Parmalat’s new portfolio, designed to adapt to different times of day and consumer lifestyles. At the first stop, “Fun Sweet,” the new Cinnamon Roll flavor was presented, a dairy drink with protein, calcium, and low sugar, designed for nutritious snacks. At the second stop, “Fun Cooking,” new practical, versatile, and convenient solutions were introduced, such as Parmalat Dulce de Leche in two formats: Condensed Milk in a resealable pouch, and UHT and canned versions of the Milk Cream, all designed to facilitate preparations at home and in the professional kitchen.
Meanwhile, at the third stop, “Fun Healthy,” the offering was expanded with the Zymil family, focused on consumers looking for lactose-free options. Among the innovations are Zymil Chocolate in 200 ml and 330 ml presentations, and the new Zymil Frappé Latte, a beverage that combines lactose-free milk with real coffee.
“Today’s consumer seeks a balance between health, flavor, and functionality. This comprehensive offering from Parmalat responds to that search with products that surprise, nourish, and adapt to everyday life,” said Ms. Grasy Rivera, Dairy and Beverage Business Manager, who presented part of the portfolio.
These innovations reaffirm our mission to offer products aligned with the values of Dominican consumers, combining tradition with modernity to provide nutritious, delicious, and affordable products that respond to market trends and strengthen our bond with consumers.
Parmalat, a global brand of the Lactalis Group, is internationally recognized for its portfolio of high-quality dairy products. With a presence in more than 150 countries, 270 plants, and more than 85,000 employees, the brand maintains a solid operation in the Dominican Republic through Induveca, with a management focused on innovation, proximity, and commitment to the consumer.
Induveca, a SID Group company, is a leader in the food industry in the Dominican Republic. With more than 50 years of experience offering high-quality products that support the daily lives of Dominican families, it has established itself as a benchmark in the production, distribution, and marketing of food products in the meat, dairy, and fruit drinks categories, as well as in the representation of globally recognized international brands. Its portfolio includes emblematic brands such as Induveca, Caserío, Yoka, Santal, and Parmalat, among others. Recognized for its commitment to quality, innovation, and consumer engagement, Induveca is synonymous with trust, tradition, and excellence, and proudly represents the best of Dominican flavor.
