The alliance strengthens MercaSID’s presence in the day-to-day life of Dominican consumers, contributing to their well-being and quality of life.
MercaSID, a company of the Grupo SID business conglomerate, announced today a strategic alliance with the renowned Guatemalan company Industria La Popular, for the exclusive distribution of new personal and home care brands in the Dominican Republic.
This agreement strengthens the company’s product offering, which has established itself as a benchmark in the mass consumption products industry in the Dominican Republic, expanding its portfolio with innovative and quality solutions that respond to the daily needs of Dominican families.
Through this alliance, NeutroSkin, DK12 and Jabonito toilet soaps will reach the Dominican market, each designed to offer a superior personal care experience at very competitive prices. In addition, the Zagas dishwasher and Ultra Klin detergent are introduced, products that stand out for their efficiency in cleaning and home care.
Each of them aims to make life much more pleasurable, offering truly unforgettable sensory experiences. They also reflect the commitment of both companies to provide safe, affordable products that make consumers’ lives simpler and more comfortable.
José Miguel Bonetti Du-Breil, Executive Vice President of MercaSID highlighted: “We are very excited to announce this alliance with La Popular, which not only strengthens our product portfolio, but also reaffirms our commitment to offer innovative and affordable solutions to Dominican families.”
He added that “with the arrival of these new brands, we are better positioned to meet the daily needs of our consumers, ensuring that each product not only meets the highest standards, but also improves the quality of life of those who use them. This collaboration is another step in our mission to create well-being and value in the Dominican market.”
Likewise, Estuardo Mejía Yancos, General Manager of Industria La Popular indicated: “This alliance with MercaSID is an important milestone for the company, as it allows us to introduce our presence to the Dominican market and bring our brands to a wider audience. We are proud to present products that have been designed to meet consumers’ expectations for quality and efficiency. We seek not only to enrich the daily lives of Dominican families, but also to foster long-term relationships of trust in the region. Together, we can deliver a consumer experience that resonates with the values and needs of the community.”
The alliance between MercaSID and Industria La Popular goes beyond commercial expansion; It is a joint effort to integrate high-quality products with sustainable practices that respect the environment. Both companies share a vision of the future that aligns with the Sustainable Development Goals (SDGs), so this collaboration seeks not only to meet the needs of consumers, but also to contribute to a cleaner and more sustainable environment.
This new alliance adds to MercaSID’s portfolio of business partners, which includes partnerships with renowned international brands such as Flora Group, DIAGEO, Kimberly-Clark, Henkel, General Mills, Hershey’s, WK Kellogg’s Co, Danone, Cervecería Centro Americana, among others. These strategic relationships have allowed MercaSID to bring highly prestigious products to Dominican homes.
About MercaSID
MercaSID is the leading company in the production and distribution of oils, edible fats and cereals, as well as in the distribution of leading brands worldwide in the categories of family care, groceries and beverages.
La Popular Industry
A family business based in Central America founded in 1920. It produces and markets high-quality, high-value products for the markets it serves in the categories of home care, personal care, cosmetics, raw materials, packaging material and maquilas.
About Grupo SID
It is one of the largest conglomerates of Dominican manufacturing and marketing companies for mass consumption products in the Dominican Republic with more than 2,000 products under its umbrella and presence in 17 countries. Focused on creating well-being for its employees, business partners, consumers and society in general, Grupo SID is considered one of the best Dominican organizations to work for, it has the highest standards of industrial quality and commercial alliances with international brands and companies of high global prestige.
Committed to improving the well-being of society by providing top quality products and services, through a sustainable business model aligned with the principles of the United Nations Global Compact.
