
Innovation with a purpose: Parmalat launches new portfolio under the management of Induveca, a Grupo SID company
As part of its commitment to constant evolution and closeness to the Dominican consumer, Parmalat, a brand marketed by Induveca, a Grupo SID company, presented its renewed product portfolio at the Funhouse Parmalat event, a multi-sensory experience that brought together business partners, media, and influencers to learn about the brand’s new offerings firsthand. The event began with remarks from Ms. Lil Esteva, Executive Vice President of Induveca, who emphasized: “Parmalat not only evolves, it reinvents itself with purpose. Today we